1) Fundraising Overview

Fundraising for community groups

The majority of registered charities or social enterprises need to fundraise in order to create a viable & sustainable future.This challenge incorporates accessing the capital and revenue funding available and when possible devising commercial income generating activities. Such workloads requires specific knowledge and skills based on a robust approach. The reductions in public expenditure ensures the need to access new funding in a more competitive environment.

To be successful you need a holistic approach to funders incorporating your whole organisation as part of the `offer`. We offer a `holistic` service which incorporates many aspects such as governance and management support as required. Unlike alternative fundraising agents we have a comprehensive understanding of delivering services within the urban and rural environments. We  offer different knowledge, skills , time and resources.

All the research shows that the fundraising approach is critical. You have to clear exactly why you want the money for the potential donor to respond. By focusing on specific projects and outcomes you must `sell`. You need to show people why your work is important for them to give. Building your profile is important as people give to issues or charities they hear about. People prefer a `menu` of giving options and knowing what donations will buy is attractive. Relationship building is critical if you want people to give frequently. So thanking, reporting back and meeting donors is critical.

At Cara Community Services we have considerable experience of both capital and revenue funraising. We are  committed, persuasiveness, confident, persistence, and truthful. Most of all our contacts can open doors via networks etc. Our good updated databases are essential and we present your projects and work in an exciting and imaginative way.

Fundraising for specific projects is far easier than general costs. Structuring your work into attractive projects is more likely to be successful if you detail the PEST needs, set SMART outcomes, itemised components and demonstrate good value and relevance to funders. We test and challenge your ideas detailing why support it; what type of funder or donor; what difference would it make; why you; how much required; and how sustainable.

Fundraising requires hard work and resources. You need to be clear about the objectives- is it alternative funds, expansion, local funding, appeals, profile raising etc. Cara Community Services can provide a flexible option by outsourcing or providing management support services to assist you develop `in-house` knowledge and skills. The advantages are that you are not taking the risks associated with employment or the overheads but are focused on obtaining the results required.

For Further information please contact John Brennan on 01803852270 or email john@caracommunity.co.uk. Our conversations are free and in the strict confidence